The Everest of startup challenges and Its Essential Lesson

Thomas Hysselinckx
6 min readMay 14, 2023
Photo by Daniel Jiménez on Unsplash

Today I woke up with the same feeling I went to sleep with yesterday. It’s like some kind of blueness. Aurélie immediately noticed it and offered to talk about it.

At first, I refused, because I knew this could possibly be an energy-draining activity for her, but she insisted. She offered me the opportunity to help me find the cause, so I took it.

My focus in life is on three things right now: my health, my business, and our house. These three are backed by a strong relationship with Aurélie.

The fact that my health is in the first place is not a coincidence: I need lots of energy to be able to build my business.

To be very honest: I’m not putting a lot of energy into building our future home. I’m mainly responsible for the budget, partially managing the construction parties and once in a while, roll up my sleeves and do some real work. Aurélie pays most of the unforeseen bills *and* rolls up most of the sleeves.

95% of my energy goes to Cashplannr. It’s filled my life for more than three and a half years now. I knew nothing about building a SaaS business when I started this. I knew nothing much about building a tech product either. Sure, I know how to write code and thus build some kind of software; but building a product that serves lots of…

--

--

Thomas Hysselinckx

Problem solver and entrepreneur, building https://cashplannr.com. Generalist, interested in many different topics. Skier, runner, weight lifter.